Randy Ray and Wendy Lewis had led successful careers in the direct-marketing business, having founded many of the most successful companies in the industry. However, they had no idea what a blowout success their latest company, Jeunesse Global would turn out to be. Founded as a simple means to pass the time in the boring and idle hours of retirement, Ray and Lewis’ latest venture would turn out to be one of the most spectacular successes that the international health and beauty industry had ever seen.
One of the factors behind the success of Jeunesse Global was the fact that, from the outset, it was designed to be a different kind of company. Ray and Lewis had long ago acquired enough wealth so that they never again would be required to work. But they kept going because the direct-marketing industry was where their passions lay.
With Jeunesse Global, Ray and Lewis viewed their latest project more as a way of making a great life statement, their magnum opus, than as a vehicle for acquiring even more wealth that they would never realistically be able to use.
One example of such a groundbreaking product is the company’s energy drink, Nevo. Nevo is a great-tasting answer to many of the highly synthetic energy drinks on the market today. Made with 100 percent natural ingredients, Nevo delivers the same energy boost as products like Red Bull. But it has the taste of freshly squeezed fruit juice, and it has a cleaner, natural high without the sudden and deep crash common to other highly processed energy drinks.
Nevo is just one of the more than a dozen products that make up the Jeunesse Global Youth Enhancement System, a basket of products that puts the ability in the hands of users to stay feeling healthy and young. The Youth Enhancement System can help people stave off the effects of aging for years or decades to come.