CEO, Entrepreneur

How Alejandro Betancourt Revived Hawkers

Hawkers, a Spanish corporation, began as an online store for used items. The company, however, struggled to make a profit. Therefore, the founders and friends decided to pursue a new enterprise. With a $300 risk for capital, they started selling sunglasses from Knockaround in the United States to Spain. By increasing earnings, the sunglasses rescaled their company. Around six months later, they had become the brand’s official distributor.

By deciding to sell their branded sunglasses affordably, the company developed a new business strategy to compete with famous brands. Hawkers continued to evolve by advertising their merchandise through online platforms. However, rising expenses caused financial hardships for Hawkers in 2016. Leopoldo Alejandro Betancourt Lopez decided to invest at their lowest points at the time.

Leopoldo Alejandro Betancourt Lopez was a prosperous business owner, entrepreneur, businessman, and administrator who attended Suffolk University and studied business administration and economics. Alejandro Betancourt was the Executive of many corporations in Latin America and Africa, especially in the oil industry.

He accepted this opportunity with consistency as he worked on it. Leopoldo Alejandro Betancourt Lopez recognized the brand’s potential. As a result, he persuaded the O’Hara Administration to collect $56 million in capital to fulfill the requirements of the consumers. He implemented significant improvements since assuming administrative power in 2016.

Leopoldo Alejandro Betancourt Lopez improved the company’s marketing strategy by focusing on the company’s main audience on social media. Besides, he arranged beneficial collaborations that enhanced the online platform, such as the 2017 collaboration with El Ganso.

Celebrities like Dani Alves and Felipe Massa also began endorsing the brand. Through his contributions, the store has grown to a $70 million business. In 2018, he was elected president after being the largest shareholder. Under his guidance, the firm has grown to become a reputable company in the sunglasses industry by selling quality products at a reasonable price. To know more click: here.