The head of the unique and very successful Lime Crime brand is not an aging cosmetics giant, but the youthful and innovative Doe Deere. Recently, Deere has been named one of the Top Female Entrepreneurs in a list published by Self-Made Magazine, and has since found herself leading a new brand of beauty based women hoping to bring their own sense of style and individuality to their own brand.
Despite the success she has achieved the journey to success has not been an easy one for Doe Deere, who initially wanted to find success as a fashion designer after completing her education in New York; Doe Deere has always looked to bring a mythical sense of style to her work in fashion, which can often be seen as a throwback to her family roots in Russia.
Lime Crime began life as a clothing line designed and manufactured by Doe Deere herself before she decided to explore the world of cosmetics as very few fitted into her own sense of fashion and style. Despite Lime Crime largely being known as a producer of cosmetics with an edgy, bold look the company has now looked to evolve to include a series of cosmetics that are more subtle for everyday use.
The evolution of Lime Crime can often be seen as working hand in hand with the style of the self titled “Queen of the Unicorns”, Doe Deere. Always an artistic child, Deere looked to create an individual sense of style that many now see as breaking the traditional rules of fashion. Deciding to base her successful brand on the Internet is one of the main areas where Doe Deere has expressed her individuality, and allows her to see how the Web has changed over the years to make it more difficult for up and coming entrepreneurs to break through.
Social Media has become a major part of the success story of Lime Crime, which allows Deere and her group of Unicorn followers to provide instant feedback on the latest colors and looks produced. Instagram is one of the top inspirations for Doe Deere, who now states her main inspirations include many of those she follows on the social media platform.