Whitney Wolfe’s Phenomenal Success with the Online Dating App, Bumble

Dating apps are an excellent way to meet new people. Have you recently relocated work or school? Dating apps are a quick way to connect with people of similar interests accelerating the friend-making process.

They instantly let you find specifically what you are looking for. Dating apps reduce interaction fears helping boost your self-confidence. The virtual anonymity guarantees safety to take such bold actions such as flirt up front. They enable you to meet more people that you otherwise would in your regular circles.

Dating apps are convenient. They make starting conversations and interacting with new people easier. They provide a seamless way for those looking to improve on their networking efforts. They are also an excellent way to collect insightful statistics on a target marketing demographic non-intrusively.

Bumble is an online dating app that was co-founded by Whitney Wolfe and is majority owned by Badoo. Based in Austin, Texas, the app has achieved tremendous growth since launching in 2014 reaching over 3.5 million active users to date. It is the fourth most popular dating app in the world.

Read More: Meet the Tinder Co Founder Trying to Change Online Dating Forever

The app operates on a fundamental principle that between a man and a woman connecting on the app, the woman should have more control over the interactions. The app reserves the first move to the woman allowing them to initiate and guide the interaction. Bumble uses details on your Facebook to generate a user profile. This is used to find matches and display them to you in an easy to use a layout where you just swipe a photo to signal a connection.

Anyone can connect, but the messaging has to start from the woman in a hetero situation. The link expires in 24 hours. The trick delivers on safety, and both men and women are flocking to it. Whitney Wolfe is credited with the firebrand marketing that has catapulted the company to the top.

Recently, Whitney Wolfe announced a new feature to the app named BumbleBizz, a business-networking platform. It will help you build a career profile that helps you match and connect with professionals and peers in your industry. Whitney Wolfe has previously worked for Tinder, an online dating company, and Hatchlabs, the startup incubation company that launched Tinder.

To learn more about Whitney Wolfe and the development of Bumble, read this article.