When OSI Group McDonalds was chosen as the supplier of food products for the Olympic Village during the 2008 Beijing Olympics, it highlighted the company’s growing influence not only in the Chinese food market but also its soaring global brand. OSI Group’s metamorphosis from a family-owned corner butchery into a global leader in the value-added food products is the product of strategic marketing and partnerships. One such collaboration that played a vital role in the growth and development of the company’s fortunes and brand is the century-old symbiotic partnership it has with the fast food giant, McDonald’s. Even with technological revolution sweeping across the food processing such cryogenic food processing, the partnership has held steady with both partners reaping big. Read this article at Gazette to know more
One of the longest business partnership globally, OSI Group McDonald’s relationship began in 1955, just over four decades after Otto Kolschowsky had founded OSI Group McDonalds. The partnership was necessitated by McDonald’s move to open a new outlet in Des Plaines, Illinois. By this time, OSI Group’s reputation for high-quality meat and meat products was growing fast, and the company had opened new operations in new locations in Illinois in addition to Oak Park where it started. The Group easily became one of McDonald’s suppliers of meat and processed meat products.
Partnership beyond Illinois
When Ray Kroc, the founder of McDonald’s franchise in Des Plaines took over McDonald’s, the relationship between Kroc and Otto Kolschowsky’s grew further and became even more personal. Also as McDonald’s franchise grew with the opening of new franchises and restaurants all over the country, OSI Group McDonalds adopted new technologies and ramped up its production capacity to meet the ever-growing demand for McDonald’s signature meat-based meals such as hamburger. The partnership continued with McDonald’s expansion to new markets overseas including China where the Group became the supplier choice for other fast food companies such as Subway and Burger King among others. To further cement its partnership with McDonald’s globally while also increasing its presence, OSI Group McDonalds has entered into other strategic alliances and business deals including the purchase of Baho Foods and Flagship Europe. Additionally, the company has formed mergers with other companies. These partnerships have enabled the company to expand its product range to suit it better client base including McDonald’s.