Mr. Christopher Burch, a renowned entrepreneur, believes that as technology improves, so does the fashion industry. According to him, the two industries grow hand in hand. He argues this out by taking a look at the past, comparing it with the present and predicting what might happen in the future.
Taking a look at technology, people walked around with boom boxes in the 70s. This only allowed them to tune into their favorite stations, play cassettes and record them. In the 90s, the Walkman took over, allowing people to walk around with personal music. Currently, the iPod is the in thing. Chris Burch states that people go for a technology that they consider fashionable.
As for fashion, Mr. Burch argues that fashion designers are embracing technology in order to deliver. This, then, propels them to be more innovative and functional. He goes on to quote Anouk Wipprecht, a fashion designer that incorporates tech with fashion. Anouk compares technology to a playground, saying that they are similar. This, he explains, is because technology provides one with unlimited options as one goes deeper.
Mr. Bruch predicts a future in which fashion will be used to generate energy. He states that since kinetic energy can be used power devices such as watches, fashion designers are looking to incorporate features that generate energy into fashion. For instance, Soledad Martin, a fashion designer, is trying to come up with shoes that generate energy as one walks or runs. The energy can then be used to charge a phone.
About Christopher Burch
After graduating from Ithaca College with an undergraduate degree in 1976, Burch partnered with his brother, Bob. Together, they founded and grew Eagle’s Eye apparel, a business that they later came to sell at $165 million. The initial starting capital was $2000. This shows the entrepreneurial might that Mr. Burch has. He believes that there are three fundamental practices that one should have to be successful. Working together as a team is one of them. The others are being keen and taking notes when producing, and finding time to brainstorm and produce.
Burch’s experience in business is unmatched. He has been in the industry for over 40 years. He is currently the CEO of Burch Creative Capital, a company that he himself founded. Before this, he worked for many other companies, which he helped grow and become big brands. The Continuum Group and the Guggenheim Capital are a few examples of the companies. He served as a board member in both firms.