The Chief Executive Officer of Crispin Porter and Bogusky, LLC, has made a career of implementing new and innovative techniques into marketing strategies, changing the trajectories of several corporations. Joining the company in 2015, she has actively overseen a number of progressive policies for the company, and Lori Senecal has also been awarded a variety of awards and accolades, including receiving the Quantum Leap Award, presented by the AWNY Game Changer Awards. Lori recently decided to discuss the many changes occurring in the world of online advertising and a few business practices that you can implement in order to take your business to the next level.
In today’s world, mobile advertising is quickly becoming the most popular form of online advertising, which has created a downturn in revenue generated for desktop marketing. 2015 proved to be the greatest example of this change in advertising philosophy, as revenue from online marketing reached $60 billion, with very little of those proceeds being a result of desktop ads. According to the latest reports, many smartphone users and mobile device users spend around 25 percent of their time operating these devices, making the market for mobile advertising an increasingly important part of growing your business. Check out accompany.com for more.
While some people are not fans of social media, with reports showing that the use of Facebook among millennials has dropped significantly in recent years, it is still one of the most viable forms of online advertising. Between 2014 and 2015, the revenue accrued by Facebook in regards to their online advertising skyrocketed by nearly 60 percent, while search engine giant, Google, saw a substantial increase of 20 percent. The majority of these funds were accrued through the use of mobile marketing, and when in combination, Facebook and Google accounted for 76 percent of the marketing growth between 2014 and 2015. The greatest detriment to online advertising has proven to be, ad blocking software, as reports have indicated, 92 percent of people either utilize the technology or would consider implementing this. Many corporations that rely on online marketing have begun creating shorter ads to the keep their audiences attention, which has been a resounding success.
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