Background and Review of the Iconic Newswatch TV

Newswatch TV is a thirty minute television program founded in 1989 and owned by Bridge Communication. Newswatch TV is based Washington DC, but also has offices in Virginia, New York, and Colorado. It is aired on AMC and Ion affiliated networks on Monday mornings. Since its first airing in March of 1990 the show has shifted its focus from financial issues to a broader array of subjects including fashion, technology, and product launches.

As aforementioned, the show has sought to appeal to a wider audience, by adding segments like Tech Report and AppWatch, which focus on consumer technology and new apps. Newswatch is now an award winning program, and in 2017 they won the Gold Platinum Marcom award as well as a videographer award.

They have worked extensively with Fortune 500 companies like Audi, reviewing and promoting products. Not only has Newswatch TV won awards, but the companies for whom they have worked have given them excellent reviews as well. Avanca launched a $10,000 crowdfunding campaign. The full amount had to be raised thirty days or they would not receive any funding. Newswatch was hired to run a minute long segment to promote their campaign. The company ended up raising over $456,000. Avanca marketing director Nathalie Van Wijkvliet said using Newswatch was a part of the success of the campaign. The company now launching their new wireless headphones through Newswatch due to the success of their first project.

Newswatch over the years evolved from their focus on financial issues to now delivering more value to viewers and companies like Avanca. The awards they have won for their half hour program is evidence of how much work has been put into Newswatch.


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